The Four Foundations Every Strong Service Business Needs

Over one focused session, we’ll show you how we approach positioning, offer design, sales, and structure and how to apply it to your own business.

The Clubhouse · Nyon
March 18 2026 · 09:00–12:30 CET · 100 CHF

You’ll Learn

The Positioning Foundation

Your positioning should reflect the level you operate at today. We’ll refine how you articulate what you do so it attracts the right clients without over-explaining or overselling.

The Sales Ecosystem

Client flow shouldn’t depend on word of mouth or last-minute pushes.
We’ll design a sales structure that generates consistent demand through clarity and positioning.

The Offer Foundation

Offers expand over time. We’ll identify where yours has become diluted or reactive and tighten it so it’s stronger, clearer, and easier to stand behind.

The Structure Foundation

Growth adds complexity. We’ll look at how the business is built, so it supports your life and operates at your current level.

Your business should reflect who you are now and be structured for where you’re going next.

You’ve built a service business.

You have clients.
You’ve grown through experience.
You’ve figured things out as you went.

But here’s what often happens next:

• Your message no longer sounds like the level you’re operating at
• Your offer has grown, but it’s harder to explain
• New clients come in waves instead of consistently
• The business relies on you more than you’d like

We’ve seen this pattern many times.

On March 18, Julie and I will walk you through how we approach positioning, offer design, sales, and structure in our own work.

Hi, we're Janine and Julie.
Two experts coming together to share our insights and experience with you.

Janine Grandjean
Grand Strategy Co.

Julie De Meyer
Bloom by Julie

The Clubhouse · Nyon
18 March 2026 · 09:00–12:30 CET
100 CHF

What to Expect

Expect a focused, intimate setting designed for thoughtful discussion, practical work, and meaningful exchange.

Over the past year, we’ve had many conversations with experienced professionals running service-based businesses.

Different industries. Different models. Different revenue levels.

The same moment.

A business that works but is ready to be shaped more deliberately.

This session reflects how we approach that work in practice.

We’re looking forward to bringing it into one focused room.

— Julie & Janine

This Is the Moment to Strengthen the Foundation of Your Business, If You’re a…

  • You’ve already built something meaningful and want it properly aligned.

  • You want your positioning, offer, and client flow working together — not pulling in different directions.

  • You’re not starting from zero. You’re strengthening foundations.