What Strategy Looks Like When It’s Actually Useful

Strategy gets talked about a lot. But rarely does it feel tangible, usable, or tailored to how real businesses operate day to day.

When I created The Grand Strategy Co., I wanted to offer something that felt different: not abstract frameworks, not oversized decks, but real-world support for founders and small teams who want clarity and conviction.

So what does a useful strategy actually look like?

01. It meets you where you are

You don’t need a 50-page brand book when you’re still trying to stabilise revenue. A good strategy understands context. It doesn’t ask you to be further ahead than you are.

02. It’s a filter, not a funnel.

A strategy isn’t just a plan; it’s a tool for making better decisions. What to say yes to, what to drop, and what to do differently. It’s your internal compass.

03. It clarifies your position

Many businesses have solid offers but unclear positioning. A useful strategy makes your value visible not just to others, but to yourself.

04. It helps you move with intention

In Switzerland, where thoughtful growth is often favoured over fast scaling, strategy is less about speed and more about sound structure. It’s what allows you to move deliberately and still move forward.

Strategy, at its best, isn’t just thinking. It’s forward motion.