Why I Created The Grand Strategy Co.

There’s a moment many entrepreneurs reach where they realise what got them here won’t get them further.

I’ve hit that moment more than once, and every time, it required more than hard work; it required clarity.

The Grand Strategy Co. was born from that clarity.

After years of building brands in other markets, running a creative agency, and consulting, I saw the gap: a strategy that meets business owners where they are, with practical structure, refined positioning, and long-term thinking. Especially in Switzerland, where the market is high-trust, low-noise, and quality-driven.

This business is for those who don’t want to do it the loud way. Who cares more about meaning than momentum. Who cares more about what’s real than what looks impressive.

I built The Grand Strategy Co. for them and as a way to shape the next chapter of my work with greater clarity, intention, and depth.