I didn’t relocate to Switzerland with the intention of starting a business. I moved here to build a life.

Strategy gets talked about a lot. But rarely does it feel tangible, usable, or tailored to how real businesses operate day to day.

There’s a quiet kind of leadership that doesn’t chase the spotlight.

Not every challenge requires a full rebrand or major pivot. Sometimes, what’s missing is simply a clear strategy

There’s a lot of content out there about "doing business in Switzerland but much of it misses the real insight.

There’s a moment many entrepreneurs reach where they realise what got them here won’t get them further.